For more than 65 years, AmWire has actively supported wire and cable requirements of local and multinational companies in the Philippines.

In these challenging times, the company’s strong commitment towards quality and timely service to its customers spurs AmWire to be a steadfast partner of essential industries in the country.

Organized in 1954 and incorporated in the Philippines in 1955, American Wire & Cable Co., Inc. is the pioneer in manufacturing wire and cable products at par with global standards in Quality, Safety, and Product Integrity.

AmWire founder Albert Awad envisioned this very first wire factory in the Philippines to locally manufacture electric wires to spread power throughout Manila and outlying small barrios.

Benchmarking its operations with international standards and employing competent Filipino experts, AmWire launched its full operations in 1956 and began integrating a series of product testing in its assembly line to ensure that each product passes the standards for quality, resilience, correct lengths and weights in its category. From its premium raw materials, cutting-edge manufacturing processes, and reliable product testing protocols, AmWire wires and cables have consistently complied with local and international standards.

Its flagship brand Duraflex, which symbolizes the company’ commitment to quality, has remained the brand of choice for the safest and most reliable wires and cables for electrical transmission and construction projects.

This meticulous approach to product manufacturing and strict compliance with the premier standards of quality and stringent product development processes contributed to the high demand for its products, and earned the company respect and the reputation of delivering Quality Products and Services to the industry.

AmWire spares no expense to ensure that every single wire bearing the Duraflex name meets the most stringent quality standards and is guaranteed safe to meet the strictest requirements.

From its premium raw materials, cutting-edge manufacturing processes, and reliable product testing protocols, AmWire wires and cables have consistently complied with local and international standards from reputable organizations including:

  • Insulated Cable Engineers Association
  • American Society for Testing and Materials
  • National Electrical Code
  • Underwriters’ Laboratory
  • Rural Electrification Administration
  • National Electrical Manufacturer’s Association
  • British Standardization Institute
  • Japanese Industrial Standard
  • Philippine National Standard
  • Philippine Electrical Code
  • International Electrotechnical Commission
  • American National Standards, American Standard Association

In March 2001, American Wire & Cable Co, Inc. received its very first ISO 9001:2000 certification for Quality Assurance in production, installation and servicing. In the following years, AmWire continued to be certified by prestigious independent quality inspection, verification, testing and certification leaders such as SGS Philippines, Inc. and TÜV Rheinland Philippines, Inc.

The certification of American Wire & Cable Co., Inc. for nearly two decades is a testament of the company’s faithful compliance to its Quality Policy.

Quality Policy

“American Wire & Cable Co., Inc. is committed to consistently produce and market excellent quality electrical wires and cables that are compliant with internationally – accepted standards and government regulatory requirements, and to pursue continual improvement that will delight customers beyond expectations.”

Samuel Craig Awad


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” – William A. Foster

Our young engineers have an important role in moving the Philippine construction industry towards a better future. Your decisions, the products you decide to use and recommend in your profession will have a big impact on creating not only safer structures, but also a brighter future for local manufacturing. If you choose any product based on the cheapest price that is what manufacturers will be forced to produce. If you wisely decide on selecting quality products that meet the proper standards that provide safety and enduring service, then the Philippines will earn a reputation of manufacturing products that lasts.